Guidelines for Ethical Student Recruiting Practices/ English Language Academy

Purpose
These guidelines are established to ensure that all personnel involved in recruiting students and promoting the English Language Academy uphold ethical standards, aligning with the academy's mission and core values.

• Accurate Information: Provide truthful, clear, and up-to-date information about program offerings, costs, services, and policies. Avoid any exaggeration or misrepresentation that may mislead potential students.
• Realistic Expectations: Clearly communicate program outcomes, including expected language proficiency levels and any potential career or academic pathways, ensuring students understand the benefits and limitations of the program.

• Informed Choice: Allow students the freedom to make informed decisions without pressure or coercion. Offer guidance, but respect students' rights to choose the program that best meets their needs and goals.
• Privacy and Confidentiality: Adhere to data protection standards by safeguarding all personal information obtained during recruitment, using it solely for legitimate recruitment purposes.

• Fair Treatment: Recruit students equitably, without discrimination based on race, gender, age, nationality, or other personal characteristics. Promote diversity and foster an inclusive environment in all recruiting efforts.
• Accessibility: Ensure recruitment materials and events are accessible to individuals with varying needs and backgrounds, and provide additional support or accommodations as necessary. 

• Alignment with Policies: Follow the institution’s recruitment policies and procedures, including adherence to standards on admissions requirements and eligibility criteria.
• Consistency: Maintain consistency in communication across all promotional channels, ensuring alignment with the program’s established policies, services, and objectives.

• Transparency in Results: Avoid making guarantees about specific outcomes, such as employment placement or guaranteed success. Instead, provide general statistics, testimonials, or case studies based on actual student experiences.
• Accreditation and Recognition: Promote the academy’s accreditation status accurately, ensuring prospective students understand its significance without implying undue advantage.

• Authentic Representation: Use authentic images, testimonials, and descriptions that accurately depict the program experience. Avoid the use of manipulated or deceptive content in promotional materials.
• Social Media and Digital Ethics: Maintain professionalism and respect on all social media and digital platforms when promoting the program, ensuring compliance with both institutional guidelines and online community standards.

Compliance and Accountability
All personnel are responsible for upholding these ethical recruiting standards. Regular training and monitoring ensure that practices remain ethical and align with the academy’s mission and policies, reinforcing a fair and transparent recruitment process. Any deviation from these guidelines may result in disciplinary action to maintain institutional integrity.