School Guidelines for Program Promotion and Ethical Recruitment of English Language Academy Staff.

Purpose
These guidelines establish standards for the promotion and recruitment practices of all teaching and administrative staff at the English Language Academy. The primary focus is to ensure that all information presented is clear, accurate, and prioritizes the well-being of prospective students and their sponsors.

• Clear Communication: All promotional materials, whether online, printed, or verbal, should be transparent, providing potential students and sponsors with accurate information about the program’s goals, structure, costs, and policies.
• No Misrepresentation: Information provided about the curriculum, facilities, and program outcomes should be factual and verifiable. Avoid any claims or guarantees that could mislead students regarding language proficiency outcomes or career/academic opportunities.

• Student-Centered Approach: In all promotional and recruitment activities, prioritize the interests, needs, and well-being of students over institutional or commercial interests.
• Ethical Representation: Avoid high-pressure tactics or coercive language. Allow students time to consider options and make informed decisions without unnecessary influence or urgency.

• Uniform Messaging: Ensure that all staff present consistent information about admissions criteria, program requirements, and student services, whether through formal promotional channels, direct inquiries, or informal discussions.
• Accessibility of Information: Make sure that all policies, such as admissions criteria, fees, refund policies, and student support services, are easily accessible and clearly explained to students and sponsors.

• Responsive Communication: Staff should respond promptly and respectfully to all inquiries from prospective students or their sponsors, providing clear answers and additional resources when needed.
• Respect for Privacy: Any personal or sensitive information provided by prospective students or sponsors during inquiries should be treated with confidentiality and used solely for institutional purposes.

• Authenticity: Use real testimonials, images, and success stories that reflect the actual experiences of past or current students. Avoid manipulated content or exaggerated claims that could create false expectations.
• Adherence to Guidelines on Digital Platforms: Follow institutional policies on social media and online platforms, ensuring that all digital promotion maintains a professional and ethical standard.

• Staff Training: Provide regular training for teaching and administrative staff on best practices in ethical program promotion, institutional policies, and effective communication.
• Regular Review of Promotional Materials: Ensure that all program promotional materials are regularly reviewed and updated to reflect current program offerings, costs, and policies.

Compliance and Accountability
All staff members are responsible for adhering to these guidelines to ensure that program promotion and recruitment align with the institution's mission and ethical standards. Any deviation may lead to corrective measures to uphold the institution's integrity and maintain a student-centered approach in all promotional activities